Digital Marketing Specialist (Town, up to $5500) - Geylang

apartmentPeople Profilers placeGeylang scheduleFull-time calendar_month4/7/25

About the Role

We are seeking a detail-oriented and performance-driven Digital Marketing Specialist to plan, execute, and optimize programmatic advertising campaigns. This role requires hands-on experience with DSP platforms and a strong understanding of digital performance marketing strategies to help achieve business objectives.

Key Responsibilities

Plan, setup, launch, execute and optimize end-to-end programmatic ad campaigns across DSP platforms (e.g. Google Ads, DV360, Taboola).
Collaborate with internal teams and align media strategies with business goals to maximize ROI and achieve KPIs.
Monitor campaign performance, identify trends, and implement optimizations to meet KPIs (CTR, CPA, ROAS, etc.)
Analyze past and current campaign data to identify trends, insights, and performance gaps, and make strategic adjustments accordingly.
Proactively recommend new tactics, technologies, and strategies to improve performance and participate in A/B tests to assess creative, audience targeting, and bidding strategies
Report on campaign performance and provide actionable insights
Share knowledge and best practices with team members; Stay updated on digital media trends, evolving platform capabilities, and best industry practices.

Requirements

Diploma or Degree in Digital Marketing, Marketing, Business, or a related field.
Minimum 2 year of hands-on experience with programmatic media buying (Google Ads, DV360, Taboola, or similar platforms).
Google Ads Certified and proficient in Google Ads, Google Analytics, and SEM strategies.
Strong knowledge of direct buying, display advertising, and retargeting best practices. Skilled in using Google’s media buying tools to drive campaign performance.
Proven track record in executing data-driven advertising campaigns. Detail-oriented with strong analytical skills; open to feedback, self-motivated, and not afraid to ask questions when in doubt.
Proactive, articulate, and able to work independently as well as in a team environment

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Alternatively, you may wish to email your resume in a detailed Word format to [email protected]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd, 20 Cecil Street, #08-09 PLUS Building, Singapore 049705

Tel: 6950 9748

http://www.peopleprofilers.com

[email protected]

Consultant in charge: So Boon Shyen, Debbie
EA Licence Number: 02C4944

Registration Number: R1111376

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