Digital Marketing Executive (Google Ad, SEO) - ref. m39577103
Reports To: Commercial Director
Job Summary
Our client are a pioneer in advanced robotics technologies, seeking a highly driven and experienced Senior Marketing Executive to support our global market expansion across Asia, Europe, North America, and beyond. This role is ideal for a digital marketing expert with a strong focus on Google Ads, SEO, and lead generation within the B2B space.The successful candidate will thrive in a fast-paced environment, bring a passion for innovative technology, and play a key role in shaping our digital presence and marketing strategies.
Responsibilities:
Lead Generation & Digital Advertising:
- Plan, develop, and manage targeted Google Ads campaigns to drive qualified traffic, leads, and conversions
- Conduct ongoing keyword research and optimize ad content for maximum campaign performance
- Monitor and report on key performance metrics with actionable insights to refine strategy
- Manage PPC budgets, bid strategies, and ad placements to maximize ROI
- Identify new leads through databases, LinkedIn, and industry directories
- Collaborate with the Sales team to align marketing strategies with sales goals and improve lead conversion
Inbound & Content Marketing:
- Develop and execute inbound strategies to attract potential customers through high-quality content (e.g., blog posts, newsletters, LinkedIn & Instagram posts)
- Manage email marketing campaigns, including automation workflows, for lead nurturing
- Maintain and optimize the company website as a central marketing platform
- Localize content and digital campaigns for new markets, ensuring cultural relevance and compliance with local regulations
- Minimum 5 years of B2B marketing experience, with a strong emphasis on lead generation
- Hands-on experience with marketing automation tools such as HubSpot, Mailchimp, or Odoo
- Advanced knowledge of Google Analytics and other web analytics platforms
- Proficiency in WordPress and Elementor is a plus
- Excellent written and verbal communication skills
- Creative, resourceful, and detail-oriented with strong problem-solving abilities
Interested candidates please apply online or send your latest CV to [email protected]
AlwaysHired Pte Ltd
Reg No: R1549345EA: 24C2293
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