Assistant Manager, Brand and Customer Insights (Analytics) | FMCG Company

Working Hours: Mon - Fri office hours

1. Customer Insights and Data Synthesis

• Design and lead end-to-end consumer insight initiatives that convert customer behaviors, attitudes, and unmet needs into actionable commercial strategies by managing both quantitative and qualitative research programs, including surveys, interviews, and focus groups, to generate evidence-based recommendations that drive business growth.
• Translate complex data analytics into compelling narratives, easy-to-read insight reports with clear business recommendations for Sales and Brand teams.
• Build a robust system to understand customer needs, motivations, pain points, perceptions, and unmet demands across segments.
• Analyze data from multiple sources (Mintel, NielsenIQ, Kantar, etc.) to understand the customer journey.
• Turn technical data into simple visuals that explain market trends and suggest next steps.

1. Innovation & Future Needs Discovery- Retail & Category Growth

• Perform need-state analysis and category reviews to reveal emerging demands, new growth opportunities in retail channels.
• Monitor category, competitor activity and market share shifts to proactively alert leadership of risks or opportunities.

1. Advanced Analytics & Dashboarding

• Manage automated dashboards (Looker Studio or Power BI) to track key performance metrics.
• Use SQL or Python to segment customer data for targeted marketing campaigns.

1. Cross-Functional Collaboration

• Use data to represent consumer needs and validate new product ideas during innovation meetings.
• Partner with IT and Data Engineering to ensure data integrity and the successful integration of new third-party data sets.

• Bachelor’s degree in Business Analytics, Statistics, Marketing, Economics, or a related quantitative field.
• 2–5 years of experience in insights, market research, or commercial analytics. CPG or Retail experience is highly preferred.
• Designed and constructed customer surveys and conducted field work.
• Candidates should have experience reading customer insight reports provided by agencies and working with agencies.
• Possess skills to design, craft consumer research studies

Technical Skills:

○ Proficiency in CPG data tools (Mintel/NielsenIQ/IRI/Kantar).

○ Advanced Excel (Pivot Tables, Index/Match, Power Query).

○ Experience with visualization tools (Tableau, Power BI, or Looker).

○ Working knowledge of SQL for data extraction is a strong plus.

• Experience with Salesforce or other CRM platforms for lifecycle marketing analysis.
• Familiarity with A/B testing and experimental design in a digital or retail environment.
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Strong stakeholder management and able to work collaboratively across teams

Interested applicants, please click APPLY with your updated resume!

We regret to inform that only shortlisted candidates will be notified!

RecruitFirst Pte Ltd (E.A.13C6342)