Geylang - Assistant Marketing Manager

Job Description

You will oversee the work of Marketing Executives, analyse campaign performance, and collaborate with internal teams to develop impactful marketing initiatives.

• Lead, conceptualise, manage, and coordinate marketing efforts of Executives to promote the venues allocated
• Manage and ensure effective and efficient planning and execution by Executives for all web, SEO/SEM, email, social media and advertising campaigns, including updating the website
• Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints
• Strengthen brand presence and customer relationships through social and earned media, monitoring both outlet and competitors’ presence on social media for performance enhancement
• Identify, cultivate and manage relationships with partners for events and programmes
• Develop and implement innovative community outreach programmes
• Work with the in-house design team and external vendors to develop marketing materials,
• including photography brochures, invitations, EDMs etc
• Cultivate good relationships with a strategic network of relevant media and work with vendors on ad-hoc projects to position the brand(s) at the core of current conversations
• Strategic planning with the Culinary, Event Sales and Operations Team to develop a cost-effective and efficient marketing activity calendar

• Diploma/Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
• 5– 10 years experience in Marketing
• Additional exposure in Hotels, F&B, Advertising agencies, or a combination of any above are highly desired related industries.
• Demonstrated expertise in online marketing as well as offline
• Creative and on the pulse for new technology trends in the F&B industry
• Proficiency in Excel, Word, PowerPoint; Photoshop skills will be a plus
• Strong communication skills in English. Local language a plus (to liaise with Local language speaking associates)
• Team Player and good interpersonal skills as the role must influence key stakeholders in other departments
• Fundamental project management skills
• Ability to multi-task, prioritise and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
• Self-starter, problem-solver and able to manage both up and down
• Extremely comfortable in a fast-paced, entrepreneurial environment