Digital Marketing Specialist - Bedok

You will be responsible for :

• Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
• Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to optimize sales outcomes.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
• Strategically manage media budgets to maximize cost-efficiency and ROI.
• Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
• Work closely with content creators, designers, and developers to deliver integrated campaigns.
• Conduct in-depth market research to identify target audiences, trends, and best practices.
• Provide strategic recommendations for optimizing digital marketing efforts, website performance, and the tech ecosystem.
• Using A/B testing to optimise digital marketing performance.
• Consistently update the Company's portfolio works on our website.

Job Requirements:

• Degree in Marketing, Communications or relevant field of study.
• 3+ years of experience in content marketing, advertising and/or digital marketing.
• Passion for marketing and loves to express ideas visually
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design.
• Strong attention to detail and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently in a fast-paced setting with strong project and time-management skills