Digital & Growth Manager (Performance Marketing / Lead Generation)

apartmentPrivate Advertiser placeSingapore River scheduleFull-time calendar_month30/4/26

We are a fast-growing AI & EdTech company based in Singapore looking for a Digital & Growth Manager to drive customer acquisition, lead generation, and performance marketing across B2C and B2B segments.

If you are a data-driven marketer who loves scaling campaigns, optimizing funnels, and improving ROI, this role is for you.

What You’ll Do
Digital Growth & Strategy
Plan and execute digital marketing strategies to drive user and revenue growth
Identify and scale high-performing acquisition channels (paid ads, search, social)
Continuously optimize campaigns for better ROI and efficiency
Performance Marketing (Paid Ads)
Manage campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads
Optimize key metrics such as CPL, CPA, and ROAS
Run continuous testing and optimization to improve ad performance
Lead Generation & Funnel Optimization
Own end-to-end lead funnel (ads → landing pages → conversion → nurturing)
Improve conversion rates through CRO and A/B testing
Work closely with sales/admissions to improve lead-to-enrolment rates
Analytics & Reporting
Track and analyze campaign performance and marketing KPIs
Provide insights to improve decision-making and growth outcomes
Build performance reports across channels
B2B Marketing
Execute digital campaigns for corporate training and enterprise clients
Support ABM (account-based marketing) and partnership initiatives

✅ Requirements

5+ years of experience in digital marketing / performance marketing / growth marketing
Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
Proven experience in lead generation and funnel optimization
Strong analytical skills and data-driven mindset
Experience working in a KPI-driven or fast-paced environment

⭐ Good to Have

Experience in EdTech, SaaS, Education, or Tech industries
Background in startups or high-growth companies
Knowledge of CRM tools, marketing automation, or Google Analytics
Why Join Us
High-impact role with direct ownership of growth results
Fast-paced environment where ideas move quickly into execution
Opportunity to build and scale regional digital growth systems
Work in a growing AI & EdTech company expanding across markets

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