Senior Digital Marketing Executive / Assistant Manager - Toa Payoh

Key Responsibilities:

• Create and execute innovative, data-driven social media marketing strategies that drive engagement, conversions, and brand awareness.
• Foster positive relationships with the online community, responding to comments, messages, and feedback in a timely manner while maintaining a consistent brand voice.
• Plan and execute paid social media campaigns for Onestop Professional and associated entities across multiple platforms, including ad copy, targeting, optimization, and performance tracking.
• Track, analyze, and report on the performance of social media campaigns. Use data to optimize future strategies and tactics for maximum impact.
• Stay up-to-date on the latest social media trends, tools, and technologies. Implement new features and tactics to maintain a competitive edge in the market.
• Work closely with content, design, and marketing teams to ensure consistent brand messaging across all digital platforms.
• Ensure brand consistency and manage online reputation through proactive communication and engagement strategies.
• Work closely with the Marketing Manager to help out with other marketing outsourced companies.
• Help out with SEO Vendors and Website Audits.
• Any additional tasks given by the Supervisor.

• Possess a Diploma or Degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in B2B marketing, digital marketing, or a related area.
• Well-versed in digital marketing, with hands-on experience in SEM, SEO, display advertising, social media, email marketing, Google Analytics, and programmatic advertising.
• Strong understanding of web metrics and digital analytics, with the ability to generate, analyse, and interpret data effectively.
• Proven track record in designing and executing successful marketing campaigns with measurable outcomes, preferably in both B2C and B2B environments.
• Excellent written and verbal communication skills.
• Confident, proactive, and dynamic, with a commitment to making a positive impact.
• Demonstrates strong initiative and drive to achieve team objectives.
• Strong analytical and interpretation skills.
• Meticulous with a keen eye for detail.
• Able to multitask effectively and manage multiple projects concurrently.