Solution Marketing Manager, APAC - Toa Payoh

At Axis Communications, our people make the difference. It is our people who have helped transform Axis as the global leader in network video and innovators shaping a smarter, safer world.

You will drive go-to-market strategy, messaging, and campaigns that strengthen brand preference and solution adoption across the region.

You will be the bridge between product, marketing, and sales, turning innovation into powerful, customer-focused stories that reinforce our purpose:

Innovating for a Smarter, Safer World.

Bring your energy, creativity, and collaborative spirit — and help us make an impact together.

What you'll do

Solution Strategy & Positioning:

• Define and communicate the value of Axis’ integrated solutions across focus areas (Security, Safety, Operational Efficiency, Business Intelligence).
• Translate technical capabilities into customer benefits and business outcomes. Align regional solution messaging with global priorities and adapt to local market needs.
• See the “big picture” — how each campaign or initiative supports the Axis vision of Innovating for a Smarter, Safer World.

• Lead go-to-market planning for new solution launches and strategic focus areas.
• Collaborate with Product Marketing, Business Development, and Regional Field Marketing to ensure cross-functional readiness.
• Develop messaging frameworks, launch toolkits, and enablement assets that help sales and partners communicate solution value.

• Create and execute integrated campaigns that highlight Axis’ solution stories through customer success, data insights, and use-case narratives.
• Develop marketing collateral (videos, presentations, case studies, whitepapers) and work with Demand Generation to scale through digital and social channels.

• Support partners and regional teams with solution-specific training, playbooks, and sales enablement materials.
• Align with Axis Academy, Experience Centers, and partner programs to enhance solution storytelling and experiential marketing.

• Monitor market trends, customer pain points, and competitor offerings.
• Use insights to refine Axis’ solution positioning and identify new growth opportunities.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in B2B marketing, preferably in the technology, IT, or security sectors.
• Strong experience in go-to-market strategy, solution marketing, or integrated campaign management especially in cloud based solutions.
• Strong written and verbal communication skills to translate complex technology into simple, compelling narratives and clear business values.
• Confident presenter and storyteller— able to engage both technical and non-technical audiences.
• Skilled at tailoring messages for partners, customers, and internal stakeholders.
• Experience working cross-functionally in a regional or global matrix organisation, whilst effectively engaging with mid to senior-level stakeholders and executives.
• Familiar with the APAC region and working across a multi-cultural organisation.

Ready to make an impact? Apply directly on our website to ensure your application gets the attention it deserves!

https://axis.wd3.myworkdayjobs.com/External_Career_Site/job/Singapore/Solution-Marketing-Manager--APAC_R-121942