Toa Payoh - Market Research Executive (5 months Maternity Cover)

This role supports ongoing research efforts that inform product development, marketing strategy, and strategic partnerships. You’ll play a key role in ensuring continuity of user insights, competitor benchmarking, and performance monitoring during the maternity leave of our current executive.

Key Responsibilities:

1. Competitor & App Intelligence Analysis

• Track and interpret app store performance metrics such as downloads, category rankings, keyword trends, and organic vs. paid growth
• Benchmark competitors’ app strategies and identify market opportunities across key regions

1. Survey Design & Data Analysis

• Draft and distribute surveys to understand user behavior, preferences, and product-market fit
• Analyze both quantitative and qualitative data to generate actionable insights and findings

1. Stakeholder Communication

• Collaborate cross-functionally with Product, Design, and Marketing teams
• Translate insights into clear, structured reports and presentation slides for internal and external stakeholders
• Support key initiatives and partnerships with research-driven recommendations

1. Usability Testing & User Research

• Recruit users for remote and in-person usability testing sessions, including new and revert Muslim users
• Prepare testing scripts, moderate sessions, and synthesize findings
• Report on UX pain points, feature comprehension, and content resonance

Requirements:

• Minimum Diploma qualification or equivalent
• Prior experience with market research, user research, or competitive intelligence in a tech/app environment
• Familiarity with platforms such as data.ai, Sensor Tower, AppTweak, or similar analytics tools
• Strong analytical skills with the ability to distill data into compelling insights
• Experience with survey tools (e.g. Typeform, Google Forms)
• Excellent verbal and written communication skills; experience preparing slide decks and executive summaries
• Basic skills in Google Sheets/Excel, and experience interpreting dashboards or analytics reports

Good to have:

• Background in mobile apps, fintech, lifestyle platforms, or Islamic digital spaces
• Understanding of Muslim user behavior and Islamic digital products is a strong plus

We regret that only shortlisted candidates will be contacted — but thank you in advance for your interest!