Bukit Merah - Regional Sales Director

Overview:

This individual will drive multi-channel sales strategies across seminars, workshops, retail stalls, and B2C digital platforms.

Key Responsibilities:

• Develop and lead regional B2B and B2C sales strategy across Singapore, Malaysia, and emerging ASEAN markets.
• Manage the company’s sales channels, including health expos, retail partners, and direct-to-consumer (D2C) e-commerce.
• Expand sales partnerships with health product retailers, pharmacies, wellness brands, and professional networks.
• Plan and oversee seminar-based sales activations, including event execution and partner onboarding.
• Recruit, train, and lead a small regional sales team with performance-based KPIs.
• Drive customer acquisition and retention through targeted campaigns and loyalty programs.
• Monitor competitor activity and health trends to inform product positioning and pricing strategy.
• Present regular reports to company directors on sales performance, forecasts, and market insights.

Qualifications & Experience:

Required:

• Minimum 12 years of regional sales experience, ideally in health supplements, TCM products, or functional food sectors.
• Proven track record in generating revenue from both B2B partnerships and B2C campaigns.
• Strong background in ginseng product sales and traditional Chinese medicine (TCM) knowledge.
• Experience organizing and selling through seminars, workshops, and events.
• Prior exposure to managing multi-market operations across Southeast Asia.

Familiarity with Singapore import regulations, wellness trends, and consumer behaviors.