Geylang - General Manager

Basic Salary: S$6,000 - S$10,000

Our client is a fast-growing Japanese digital marketing company specializing in organic, vertical, short-form UGC-style videos for branding and Public Relation. They are currently seeking a General Manager (Japanese speaking) to lead the launch and operations of their new Singapore entity.

This role reports directly to the CEO.

1. Business Setup & Operations

• Manage the establishment of the Singapore entity, including company registration and coordination with legal, accounting, and tax firms
• Support recruitment efforts by liaising with recruitment platforms and hiring local staff
• Set up the operational infrastructure (office space, internal tools, and workflows)
• Oversee general administrative functions such as basic finance, reporting, and internal communications
• Maintain close communication and alignment with the Japan HQ

1. Marketing & Ad Operations

• Supervise the planning, production, and advertising operations of short-form social media videos (TikTok, Instagram, YouTube)
• Develop and execute marketing strategies, define KPIs, and implement PDCA cycles
• Manage client relations including proposal presentations, project coordination, and performance reporting
• Build and lead local creative teams and external production partners
• Conduct market research and competitive analysis to localize services for the Singapore market
• Propose and drive new initiatives aligned with local business opportunities

1. Business Development & Sales

• Lead direct sales efforts targeting both Singaporean and Japanese companies (approximately 90% of new clients)

• AWS
• Variable Bonus (based on company and individual performance)
• Annual Leave: 1４ days (Max 20 days)
• Medical Leave
• Medical Benefits
• Flexible Work-from-Home arrangement
• Training opportunities in Japan (held twice a year)
• Other benefits to be determined

• Diploma in any field
• Minimum 3 years of working experience in advertising agencies or within D2C brands/retail sectors (e.g. cosmetics, wellness)
• Proficiency in both English and Japanese (equivalent to JLPT N2) is required to communicate effectively with internal stakeholders and external partners in Japan
• Experience in supervising or managing a team
• Strong knowledge of the Singapore market, including consumer trends, digital marketing, and partnerships
• Keen interest in working in a startup or venture environment, with the aspiration to grow into a General Manager or Director-level position

• Prior experience in a representative or director-level role is an advantage

We regret that only shortlisted candidates will be notified.

Recruitment Licence: 12C5051