Marketing Executive - Toa Payoh - ref. u14360703

Marketing Executive

Location: Central Region | Employment Type: Full-Time

About Nutrition Asia Group

With offices in Singapore, Hong Kong, Malaysia, and Australia, we continue to expand our footprint across the region.

About the Role

We are seeking a Marketing Executive to support brand growth and digital marketing efforts. This role is responsible for executing marketing strategies, managing digital campaigns, and enhancing brand engagement through social media, public relations, and key opinion leader (KOL) collaborations.

Key Responsibilities

• Assist in executing brand communication strategies and 360° marketing plans to enhance brand preference and equity.
• Plan and implement comprehensive launch strategies for new products
• Coordinate with internal teams and external partners for the full spectrum of product marketing activities for Nutrition Asia Group brands.
• Execute product marketing plans in line with ATL, BTL, and Public Relations event strategies.

• Support eCommerce branding initiatives.
• Execute off-platform marketing, including SEO, SEM, and social media advertising.
• Manage social media accounts and develop localized content.
• Assist in executing digital marketing briefs for campaigns.
• Leverage emerging social media trends to enhance customer acquisition and retention.

• Identify and collaborate with KOLs and community partners.
• Work with Public Relations agencies to develop and execute media strategies.
• Implement both paid and organic KOL campaigns.

• Process invoices and expense reports.
• Coordinate trade marketing initiatives with commercial teams.
• Prepare marketing reports, campaign analyses, and performance reviews.
• Support ad-hoc marketing tasks as needed.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–5 years of experience in marketing communications, digital marketing, and public relations.
• Strong understanding of SEO, SEM, and social media marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office is a plus.
• Excellent communication, organizational, and analytical skills.
• Independent, resourceful, and detail-oriented with a creative mindset.