Public Relations Executive
Vertical Institute is a Registered Training Provider (RTP) dedicated to helping working professionals stay ahead in a rapidly evolving job market. Our mission is to equip learners with in-demand, job-ready skills through practical, industry-relevant training that delivers real career outcomes.
As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by individuals and organisations alike. To date, tens of thousands of learners have upskilled with Vertical Institute through courses designed for immediate workplace application and taught by expert practitioners.
Why This Role Matters:As our Public Relations Executive, you will play a critical role in shaping and strengthening Vertical Institute’s brand reputation. You’ll drive strategic communications, build strong media relationships, and execute impactful Public Relations initiatives that position us as a leading voice in the education technology sector.
What You’ll Do:- Partner closely with our Public Relations agency to execute strategies that drive measurable impact in brand visibility, media share of voice, and public sentiment.
- Leverage and maintain strong relationships with journalists and media outlets to secure high-impact coverage.
- Oversee end-to-end Public Relations campaigns, from ideation to execution and measurement, aligned with company goals.
- Develop clear briefs and review communication assets including press releases, media pitches, blog posts, social media content, and internal communications.
- Manage multiple projects simultaneously, ensuring deadlines and brand standards are met.
- Monitor media coverage and competitor activity, and prepare regular Public Relations performance and sentiment reports.
- Collaborate cross-functionally to ensure consistent messaging across initiatives.
- 2–3 years of experience in public relations or communications.
- Degree in Journalism, Public Relations, Communications, or a related field preferred.
- Proven experience managing direct journalist relationships in Singapore.
- Bonus: Demonstrated success securing tier-1 media coverage (e.g. The Straits Times, CNA, Business Times) without agency mediation.
- Exceptional writing skills, with the ability to produce publication-ready copy in English and at least one other Asian language.
- Strong understanding of the Singapore media landscape.
- Experience or interest in education technology or related industries is an advantage.