Toa Payoh - Marketing Executive - Branding

Job Summary:

We are looking for a creative and results-driven Marketing Executive – Branding to support the development and execution of brand strategies across all touchpoints. The candidate will have a strong understanding of brand positioning, market trends, and consumer behavior, and will play a key role in building and maintaining a compelling brand presence.

• Plan, implement and execute brand campaigns and strategies to drive awareness and engagement.
• Ensure brand consistency across all communications, media, and marketing collaterals.
• Coordinate with retail and restaurant team and digital teams to develop branded content and promotional assets.
• Conduct market and competitor research to inform brand positioning and identify opportunities.
• Monitor brand performance metrics and contribute to regular reporting and insights.
• Support new product launches and brand partnership initiatives.
• Be present in all the marketing activities and events
• Maintain brand guidelines and ensure adherence across departments.