Bedok - Assistant Marketing Manager

You’re a self-starter who doesn’t wait for perfect conditions to move forward, and you can navigate gray areas with confidence, creativity, and strategic thinking.

Key Traits:

• Ability to work independently in situations with minimal direction or defined processes
• Strong problem-solving and decision-making skills, even in uncertain or fluid contexts
• Comfort experimenting, iterating, and learning quickly from failure or change
• Eagerness to build structure and process where needed, without being overly rigid

1. Strategy Development:

1. Marketing:

1. Digital Marketing:

1. Management:

1. Training for Marketing Executives and Mentorship to Interns
2. Sponsorships and Events
3. B2C - Showroom and Group Buys
4. D2C – E-Commerce & Marketplaces
5. B2B – Dealers,Interiors and Architects
6. Team Collaboration
7. Performance Metrics Tracking
8. Google Reviews Management

• Formulate annual marketing plans aligned with business

• Allocate marketing budgets effectively across various

• Lead brainstorming sessions to generate innovative

• Oversee project management and ensure timely execution of

• Analyse marketing performance metrics to evaluate the

• Brainstorm with Management team on overseas expansion

• Develop and maintain a strong brand identity for Crestar

• Conceptualize and execute integrated marketing campaigns

• Create and design all necessary marketing materials for both

online and offline channels covering both B2B and B2C

• Develop and implement comprehensive digital marketing

strategies, including running online ads, social media

• Manage the creation and optimization of digital ad

campaigns across various platforms to reach target audiences

• Utilize digital analytics tools to measure and analyse the

performance of digital marketing efforts, making data-driven

• Collaborate with external vendors to implement website

• Manage relationships with marketing agencies and external

vendors to ensure the delivery of high-quality services

• Coordinate with cross-functional teams to align marketing

• Identify training needs of current marketing executives and

design relevant programs to enhance their skills and

• Conduct mentoring sessions to empower marketing

• Act as a mentor to interns, providing guidance, feedback,

and opportunities for their professional growth within the

• Identify relevant industry events and sponsorships to

• Leverage events to establish and strengthen connections

• Plan and execute marketing campaigns to attract consumers

• Collaborate with indoor sales for promotions and special

• Analyse market trends and consumer behaviour to optimize

• Oversee the maintenance and updates of E-Commerce

• Support marketing collateral for E-Commerce Manager.
• Align B2C and D2C Marketing promotions.
• Collaborate with Business Development Team to Identify

and other B2B partners to position Crestar Ceiling Fan as a

• Assist the Business Development team on marketing

collaterals and sales tools tailored to B2B clients to showcase

• Support with presentations and workshops to educate B2B

• Support outdoor sales for collateral and in-store POP.
• Collaborate with outdoor sales for promotions and special

• Collaborate with sales, products development, and

management team to that effectively support sales efforts

• Set key performance indicators (KPIs) for marketing

campaigns and regularly track and report on campaign

• Use data analytics tools to analyse marketing data and make

• Utilizing advanced analytics and data models to forecast

consumer behaviour and market trends, enabling data-

• Oversee the reviews and feedback on Google Reviews to

• Address any negative feedback professionally and promptly.