Digital Marketing Lead

The Role & Its Purpose

We are seeking a Digital Marketing Lead to join our Global MarCom Headquarters team based in Singapore. This role is pivotal in architecting and scaling Hioki’s digital marketing ecosystem across Asia-Pacific and global markets.

As we accelerate our digital transformation, you will lead the development of integrated, data-driven strategies that elevate brand visibility, optimize customer journeys, and drive measurable pipeline and revenue growth. You will:

• Champion a performance-oriented marketing approach—leveraging marketing automation, analytics, and digital platforms to deliver targeted, personalized engagement at scale.
• Work cross-functionally with regional teams and business units, you will ensure alignment between global strategy and local execution, translating market insights into impactful digital initiatives.
• Own and scale Hioki’s digital-first demand engine, driving high-quality inbound traffic, conversion efficiency, and measurable pipeline contribution through data, platforms, and performance marketing.

This role is not just about "campaign execution"—it is the architect of a scalable growth system.

1. Demand Generation Strategy & Execution

• Develop and execute "always-on" demand generation programs across search, social, display, and partner channels.
• Lead AIO/GEO strategy (AI-driven optimization and global-local alignment).
• Optimize full-funnel performance: Awareness → Consideration → Lead Capture.

1. Website & Conversion Optimization

• Own the website as the primary conversion engine.
• Lead UI/UX revamps with a focus on Conversion Rate Optimization (CRO), technical SEO, and site performance.
• Deliver localized experiences across regions and implement landing page frameworks for campaigns and New Product Introduction (NPI) launches.

1. Data, Analytics & Martech Integration

• Build a "single source of truth" for digital performance.
• Integrate tools across CRM, Marketing Automation, and Web Analytics.
• Refine and track key KPIs: Traffic quality (not just volume), Cost Per Lead (CPL), and Conversion Rates (visit → lead).

1. eCommerce & Digital Operations

• Lead end‑to‑end eCommerce performance management, driving growth through site optimization, merchandising excellence, and data‑driven experimentation.
• Collaborate closely with Sales and Product teams to align digital initiatives with commercial priorities and maximize digital revenue contribution.

1. Performance Optimization & Experimentation

• Establish a test-and-learn culture.
• Run structured A/B testing across Ads, Landing Pages, and CTAs to improve ROI.

• Expertise: Strong expertise in performance marketing, analytics, and Martech ecosystem integration.
• Customer Journey: Deep understanding of B2B digital funnels and end-to-end customer journey orchestration.
• AI Application: Advanced application of AI in marketing, including:
• AI-driven campaign optimization and predictive targeting.
• Marketing automation and personalization at scale.
• Use of generative AI for content, testing, and workflow efficiency.
• Commercial Mindset: Data-first mindset with a clear focus on commercial impact (pipeline, revenue, ROI) and digital revenue models.

• Education: Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Experience: At least 10 years in digital marketing, with strong exposure to B2B environments and a proven track record in demand generation.
• Systems: Hands-on experience with:
• Marketing Automation (e.g., Microsoft Dynamics 365)
• CRM (e.g., Salesforce)
• Analytics (e.g., Google Analytics, Tag Manager)
• Leadership: Experience managing global or regional campaigns across multiple markets and strong stakeholder management skills.
• Industry Focus: Prior experience in technical, industrial, or engineering-related industries is a strong advantage. Experience within an MNC environment is highly preferred.

• Opportunity to build and own a global digital growth engine in a transforming organization.
• Exposure to global markets and cross-functional leadership collaboration.
• A culture that values innovation, experimentation, and data-driven decision-making.
• Career growth opportunities within a globally recognized technology company.
• Competitive compensation, performance-based incentives, and a flexible work environment.

About Us

Hioki is a global leader in the design, manufacturing, and sales of high-precision electrical test and measurement instruments. Our solutions support a wide range of industries, including automotive, electronic components, infrastructure, environmental systems, renewable energy, and battery technologies.

With a strong heritage of innovation and quality, Hioki continues to advance measurement technologies that enable safer, more efficient, and more sustainable industrial development worldwide.