Head of Marketing (Marketing Manager)
Toyota Financial Services Singapore’s subsidiary company is entering its next phase of growth. Historically strong in performance marketing, we are now seeking a Head of Marketing who can elevate our subsidiary brand, build modern growth engines, and architect the full customer lifecycle across buyers, sellers, and automotive partners.
Why Join Us?This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.
The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building — while continuing to optimise existing performance channels.You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company’s growth, over the next 3–5 years.
What You’ll Lead- Build and scale consumer lifecycle & retention capabilities
- Drive user growth, experimentation, and growth loops
- Define and elevate brand strategy, positioning, and storytelling
- Lead GTM strategy for new features, products, and revenue lines
- Develop viral, affiliate, influencer & community marketing engines
- Strengthen CRM segmentation, automation, and lifecycle journeys
- Oversee paid marketing, SEO, social, and omnichannel campaigns
- Partner closely with Product, Data, Sales, Media, and Editorial teams
- Any other duties assigned from time to time
Job Requirements
Must-Haves- 8+ years in marketing, ideally in tech, platforms, e-commerce, or marketplaces
- Strong martech and analytics skillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts)
- Proven success in user acquisition, onboarding, engagement, and retention
- Hands-on experience with lifecycle marketing and growth frameworks
- Strong brand strategy and creative storytelling capabilities
- Experience leading GTM for product/features
- Ability to coach, mentor, and upskill marketing teams
- Strong cross-functional collaboration with Product, Data, Sales, Media, Editorial
- Experience managing budgets, ROI, and performance across channels
- Strong track record building new functions from scratch
(growth, lifecycle, brand, affiliate, influencer)
Nice-To-Haves- Experience in a multi-sided marketplace
- Background in community, influencer, affiliate, or partnership marketing
- Familiarity with AI-driven marketing workflows
- Experience in media + commerce hybrid organisations
- Passion for cars or understanding of the automotive lifecycle
- Comfortable with brand safety, Public Relation management and crisis comms