Executive, Marketing Communications - Toa Payoh - ref. e47946715

Job Responsibilities

• Deliver collaterals development for the casino marketing and RWS Casino Membership Program as directed by creative briefs
• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials
• Update the communication program in line with the marketing calendar
• Ensure compliance with all company policies and procedures and regulatory requirements
• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required
• Coordinate and organise the execution of the approved marketing plans within approved budget and timeline
• Ensure members listings are being filtered according to the approved criteria prior to the actual communications
• Generate reports for supervisor to analyze the effectiveness of marketing initiatives
• Work closely with business units to ensure the right information is being provided
• Work to improve the campaign automation, provide direction and assistance on the development of CXM and direct to consumer channels
• Liaise with respective departments and IT to ensure appropriate management and access to data to effectively deliver and progress communications strategies
• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirements
• Execute direct marketing initiatives, leveraging CRM systems and digital platforms to effectively reach and engage guests

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in content development and creative marketing
• Strong understanding of branding, messaging, and communications strategies
• Ability to work effectively under pressure and manage multiple projects with tight deadlines
• Excellent communication and stakeholder management skills.
• Experience in the gaming industry is a plus
• Proficiency with CRM systems and digital marketing platforms is desirable