Marketing & Communications Senior Executive / Assistant Manager
Park Hotel Group Tampines Full-time
Grand Park City Hall is a sustainable sanctuary of modern comfort that takes pride and care in what we do and find joy in giving our best to positively impact people and the planet. We believe that true hospitality begins with service delivered with love and passion.
We are looking for a Marketing professional who embodies our brand of refined hospitality, with experience in Social Media, Public Relations and has an eye for aesthetic design.
Job Responsibilities- Coordinate marketing activities for rooms, F&B, meetings, weddings, and catering.
- Manage social media channels, from content calendar planning, content curation to post publishing.
- Create engaging short-form video content (Reels, TikTok, etc.).
- Manage partnerships, media relations, influencer relations, barter deals, and sponsorships.
- Draft press releases, handle media inquiries, manage media tastings and reviews.
- Assist with paid media campaigns when required.
- Liaise and guide agencies on shoots, collaterals, advertising and online materials.
- Work closely with influencers and media on hosted stays and tastings to deliver brand-aligned content.
- Support F&B and Culinary Team with advertising, promotions and sales.
- Work with Marketing Manager on annual marketing communication plan.
- Track campaign effectiveness and continuously refine content for stronger engagement and performance.
- Maintain accuracy and update information on the hotel's website and other third-party sites.
- Prepare monthly performance meeting slides for management’s review.
- At least 2 to 3 years of experience in a similar capacity in the hospitality, tourism, lifestyle or F&B industry.
- Strong communication, presentation and interpersonal skills.
- Strong design eye and attention to detail.
- Ability to use Canva to design brand aligned marketing collateral and content.
- Experience creating short-form video content is a bonus.
- Paid Media experience is a bonus but not necessary.
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