Head/Assistant Head – Marketing Communications - YM - Choa Chu Kang

Head/Assistant Head – Marketing Communications - YM

As the Head/Assistant Head – Marketing Communications, you will be responsible for shaping and executing comprehensive marketing, communications, and content strategies to elevate the brand presence of a leading organization. You will lead efforts across marketing, digital marketing, communications, and service quality, while fostering strong partnerships with both internal teams and external stakeholders to deliver high-impact campaigns.

Key Responsibilities:

• Develop and implement integrated marketing and social media strategies that align with business objectives.
• Ensure consistent messaging and branding across all departments and channels.
• Enhance brand visibility and awareness through traditional and digital marketing efforts.
• Oversee social media accounts, including content strategy and creation.
• Identify and explore emerging platforms and channels to engage target audiences.
• Manage relationships with agencies and vendors to ensure high-quality deliverables and outcomes.
• Track, measure, and report on the performance and ROI of marketing and digital initiatives.
• Lead the development and execution of communication strategies, including Public Relations, media outreach, and multimedia campaigns.
• Produce compelling content tailored for various audiences, including media, the general public, and strategic partners.
• Direct public relations activities such as drafting press releases, preparing executive speeches, and managing media inquiries.
• Build and maintain strong media relationships to enhance brand recognition and recall.
• Collaborate with cross-functional teams to align media strategies with broader marketing initiatives.
• Manage crisis communications, including the development of proactive communication plans.

Requirements:

• Degree in Marketing, Mass Communications, Business, or a related field.
• Minimum of 15 years of experience in Marketing Communications, with at least 5 years in a leadership capacity.
• Demonstrated expertise in crisis communication and strategic planning.
• Strong organizational, multitasking, and time management skills.
• Exceptional presentation, written, and verbal communication abilities.
• A collaborative mindset with strong interpersonal and relationship-building skills.
• Proven critical thinking and problem-solving capabilities.

Office Location: West

Interested candidates kindly forward your CV to [email protected] (Yamamoto Junior Lim, Reg No:R22110232). Feel free to forward this great opportunity to someone who would be a great fit for this role.

All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

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