Assistant/ Marketing Manager - Toa Payoh
Chinatown Business Association Toa Payoh Permanent
Develop, execute marketing strategy, manage, and grow the Association’s social media engagement and presence
- Review and update website and social media content
- Ideate, develop event briefs, execute and oversee event plans alongside the event organizers and/or stakeholders
- Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct
- Engage with stakeholders and content partners for collaborations
- Outreach for new curation and program for Themed Market
- Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions
- Using existing tools to promote and activate stakeholder’s precinct-wide
- Ensure timelines and budgets are in line with plans
- Liaise with the Board and Executive Director to manage the Annual General Meetings and EXCO Meetings and process new Membership
- Develop and implement new membership engagement programs and help identify and cultivate new members and retain current members
- Prepare annual budget and forecast for the Marketing department
- Degree in Marketing, Business, or any related discipline
- Preferably with at least 3 years of managerial experience
- Strong leadership, analytical, and project management skills with excellent organizational skills to function effectively and multi-task under time constraints and within established timelines
- Familiar with various social media and digital channels
- Creative mindset and an eye for detail on the latest market trends
- Fluent in English and Mandarin (required to serve Mandarin-speaking clients). Excellent written and verbal communication skills
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