Assistant/ Marketing Manager - Toa Payoh

apartmentChinatown Business Association placeToa Payoh descriptionPermanent calendar_month9/7/25

Develop, execute marketing strategy, manage, and grow the Association’s social media engagement and presence

Review and update website and social media content
Ideate, develop event briefs, execute and oversee event plans alongside the event organizers and/or stakeholders
Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct
Engage with stakeholders and content partners for collaborations
Outreach for new curation and program for Themed Market
Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions
Using existing tools to promote and activate stakeholder’s precinct-wide
Ensure timelines and budgets are in line with plans
Liaise with the Board and Executive Director to manage the Annual General Meetings and EXCO Meetings and process new Membership
Develop and implement new membership engagement programs and help identify and cultivate new members and retain current members
Prepare annual budget and forecast for the Marketing department

Requirements

Degree in Marketing, Business, or any related discipline
Preferably with at least 3 years of managerial experience
Strong leadership, analytical, and project management skills with excellent organizational skills to function effectively and multi-task under time constraints and within established timelines
Familiar with various social media and digital channels
Creative mindset and an eye for detail on the latest market trends
Fluent in English and Mandarin (required to serve Mandarin-speaking clients). Excellent written and verbal communication skills

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