Sr Executive (Content creator & Media Relations)

Company description:

Together they bring a rich legacy of medical expertise to our philosophy of integrated patient-centred care.

NHG's vision is "Adding Years of Healthy Life". This vision goes beyond merely healing the sick to the more difficult and infinitely more rewarding task of preventing illness and preserving health and quality of life. With some 22,000 staff, NHG aims to provide care that is patient-centric, accessible, seamless, comprehensive, appropriate and cost-effective.

As the Regional Health System (RHS) for Central-North Singapore, it is vital for NHG to partner and collaborate with stakeholders, community advisors, and voluntary welfare organisations. Together with our patients, their families and caregivers, we aim to deliver integrated healthcare services and programmes that help in Adding Years of Healthy Life to all concerned.

Job description:

Qualifications:

1. Degree in Mass Communications, Digital Communications, Journalism, Marketing, Public Relations or related fields.

Experience:

1. At least 5 years' experience in communications, public relations, media management, marketing, content creation or equivalent; in a corporate environment, agency or production house preferred.
2. Experience in healthcare industry is desired but not mandatory.
3. As a content creator-cum-media officer at NHG Health, the candidate needs to tell and produce engaging and educational stories of NHG Health - in the form of both digital and offline content, to drive NHG Health's brand as Regional Health Manager, Integrated Care Provider, and Academic Health System towards target audience. This role requires strong skillsets in conceptualising and producing short-form content for TikTok, Instagram and Facebook. The candidate must understand the workings of content creation, as well as understand how content can be diversely applied and cross-pollinated. Any experience in short or long-form content creation and campaigns is advantageous.
4. The Officer will also build, maintain and manage the reputation and image of NHG Health through the execution of media relations. This role entails expertise and experience in the execution of public relations initiatives, including writing press releases, speeches and talking points; managing press relations including developing positive media stories, media pitching, arranging briefings, interviews and visits, photo-taking, proofreading, responding to their queries, and responding to public enquiries; strong ability in cultivating and strengthening media relations; and analysing and reporting success of social media, PR and media activity.

Requirements:

1. Strong command of English as well as a second language e.g. Malay, Chinese or Tamil, both written and spoken.
2. Proven track record in developing and implementing successful social and digital campaigns independently.
3. Proficient in graphic design and videography.
4. Proven track record in media management.
5. Team player with ability to multi-task, adapt to changes and work under pressure within tight deadlines.
6. Good communication and presentation skills.
7. Good analytical skills.
8. Meticulous, self-motivated and results-oriented.
9. Proficient in Adobe's full suite of services including Photoshop, Premiere Pro, Capcut, Social Bee, Indesign as well as other editing software such as Illustrator and Final Cut etc.

PRINCIPAL RESPONSIBILITIES

The job responsibilities include, but are not limited to the following:

1. Content planning, creation and coordination.
2. To recommend and produce content ideas for various NHG Health social and digital platforms.
3. To provide communications support for on-going or key/signature events within the organisation.
4. Editing, copywriting and proofreading.
5. Design and edit both video and editorial content based on publication styles, editorial policy and publishing specifications.
6. Proofread and edit stories, infographic and various digital assets.
7. To collaborate with both internal and external stakeholders to upkeep and manage NHG Health social and digital platforms.
8. To handle day-to-day social media management, as well as the content calendar for various NHG Health digital platforms.
9. Execute public relations initiatives, including writing press releases, speeches and talking points.
10. Manage press relations including developing positive media stories, media pitching, arranging briefings, interviews and visits, photo-taking, proofreading, responding to their queries, and responding to public enquiries.
11. Cultivate and strengthen media relations.