Digital Marketing Executive

Role Summary

We’re looking for a driven and creative Digital Marketing Executive to manage content creation, digital presence, and e-commerce marketing for The Nursery Singapore. This role supports brand growth by producing engaging content, strengthening online visibility, and improving performance across social and e-commerce channels.

• Produce and manage content for Instagram, TikTok, the website, and other relevant social platforms.
• Plan, create, and schedule posts, reels, stories, and short-form videos aligned with brand direction.
• Create and manage website product content, including photography, copywriting, and listing of new and existing products.
• Support e-commerce marketing initiatives such as product launches, promotions, and campaign rollouts.
• Manage and optimise online presence to support traffic growth, engagement, and conversion.
• Track digital and e-commerce performance metrics including reach, engagement, website traffic, and conversions.
• Support boosted or paid campaigns where required and assist with performance reporting.
• Coordinate with internal teams to align content, campaigns, and product availability.
• Assist with brand events, photoshoots, and on-site content capture when needed.

• Strong interest in digital marketing, content creation, and e-commerce.
• Good eye for visuals and storytelling.
• Familiarity with Instagram, TikTok, website platforms, and digital trends.
• Comfortable working with basic analytics and performance tracking.
• Organised, proactive, and able to manage multiple content and campaign timelines.