Assistant Marketing Manager - Toa Payoh

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all of which are franchised under Marriott International—the world’s largest and most prestigious hotel company.

Marriott Hotels:

• Duxton Reserve Singapore, Autograph Collection
• Maxwell Reserve Singapore, Autograph Collection
• The Vagabond Club, a Tribute Portfolio Hotel
• The Serangoon Club, a Tribute Portfolio Hotel

Restaurants & Bars:

• Yellow Pot, Anouska's (Duxton Reserve)
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)
• The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in 8,700+ hotels worldwide
• As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalised learning experiences designed to help you thrive in your Marriott career journey
• Comprehensive health insurance plan with Raffles Insurance with the option to upgrade at subsidised corporate rates
• 2-night yearly staycation including all meals and beverage (incl. alcoholic) in any of the four Garcha Group hotels in Singapore
• 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.
• Create and execute social media calendar for daily content on social channels such as

• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24

• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

• Create and organise photography, videography and associated editing for all marketing

• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

• Create and ensure version control of all graphic collateral assets in all departments of all

• Coordinate PR events with and independently from PR company, and continue

• Assess, recommend, and develop and maintain relationships with influencers, through a

• Respond to all emails within 24 hours regarding any marketing and influencer

• Be up to date with online, above the line, below the line market trends and new

• Actively monitor competitors' online, above the line, below the line marketing programs
• Identify other online marketing opportunities to increase brand and hotel awareness from

• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results
• Maintain and update website content to ensure brand standards and web audit goals are met
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant
• Ensure hotel meets Marriott’s social media measurement goals
• Develop social media campaigns and strategies to increase hotel’s presence and participation

Other Projects/Responsibilities:

• Identify online marketing opportunities to increase property visibility and awareness
• Keeping abreast with online market trends and new developments
• Actively monitor competitors’ pricing and marketing programs
• Support and give advice on any-related digital / online initiatives
• Develop annual digital marketing strategy for the hotel
• Produce videos and/or prints for media marketing purposes