Assistant Director of Marketing Communications - Geylang

We are looking for an Assistant Director of Marketing Communications. You will play a pivotal role in executing the overarching marketing communications strategy that drives brand growth, customer engagement and support sales initiatives. If you are an organized and detail-oriented individual, we want you to be part of our growing team.

Job Responsibilities:

• Develop and implement comprehensive marketing communications plans that align with the hotel’s overarching business objectives, contributing to revenue growth and profitability.
• Create and manage the marketing budget, ensuring efficient resource allocation to maximise return on investment.
• Develop compelling content for various platforms, including the website, social media, email campaigns, and marketing materials.
• Ensure consistent messaging and a positive brand image across all marketing materials and channels.
• Ensure all photography and videography adhere to the hotel’s brand standards.
• Oversee creatives needs, including coordination with external designers and agencies.
• Oversee online marketing initiatives, including SEO, SEM, PPC, social media (and ad boosts), email marketing, website and eShop content management, to enhance engagement and drive traffic.
• Utilise analytics tools to monitor campaign performance, analyse results, and make data-driven decisions to optimise marketing initiatives.
• Manage public relations efforts, including media relations, press releases, case studies, media tastings, media events, and media familiarisation stays, to secure favourable media coverage and cultivate relationships with key stakeholders.
• Maintain a collection of news clippings pertaining to the hotel and all business units through daily media monitoring.
• Coordinate media site inspections.
• Maintain a database of media contacts regularly and ensure data integrity.
• Maintain a portfolio of press materials and image library, and ensure all materials are regularly updated and remain current.
• Prepare detailed communications plan for each respective campaign, and plan and execute each campaign from start to completion.
• Identify and evaluate potential partnership and sponsorship opportunities aligned with the hotel's goals.
• Build and maintain strong relationships with existing and potential partners.
• Work closely with internal teams, including marketing, sales, and operations, to align partnership efforts with overall business strategies.
• Coordinate joint marketing initiatives and promotional activities with partners.
• Work closely with various departments, including sales, revenue management, and operations, to align marketing efforts with overall business goals.
• Lead, mentor, and motivate the marketing communications team, fostering a collaborative and high-performing environment.
• Monitor and supervise the day-to-day marketing communications activities.
• Oversee the planning and execution of hotel events, such as press conferences, community gatherings, and promotional events.
• Spearhead the development of the hotel’s CSR strategy.
• Oversee the coordination of CSR initiatives across departments and promoting community engagement and sustainability.
• Provide support and guidance in managing any potential crisis communication situations.
• Cultivate relationships with advertising agencies, public relations firms, and other vendors to ensure the effective execution of marketing campaigns.
• Ensure all marketing activities adhere to relevant regulations and brand guidelines.
• Perform any other tasks that may be assigned.

Job Requirements:

• Bachelor’s degree in communications, marketing, public relations or similar fields.
• A minimum of eight years of experience in marketing and public relations, with a minimum of five years of experience in managerial roles.
• Exceptional written and verbal communications skills, with experience crafting compelling narratives.
• Excellent presentation and communications skills.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and guest engagement.
• Excellent organisational skills and the ability to manage multiple projects simultaneously.
• Strong attention-to-detail and a commitment to quality.

Join our team and be part of an extraordinary journey to provide the pinnacle of luxury and service to our valued guests.