Geylang - Senior Brand & Marketing Executive (CRM, Performance Marketing, Analysis)

֎ Loves Sushi, Embraces Diversity!

With a keen eye for performance metrics and a passion for creativity, you’ll be at the forefront of our customer engagement efforts, ensuring we continuously evolve and exceed expectations.

Responsibilities:

• Develop CRM strategies to enhance the customer experience across all Sushi Express Group brands
• Oversee and optimise the customer loyalty program and CRM marketing campaigns to enhance customer retention, drive customer visits and deliver ROI
• Handle customer database segmentation for targeted marketing efforts
• Manage customer inquiries and feedback related to the loyalty program (e.g., member benefits, redemptions)
• Coordinate CRM program development with internal departments and third parties

• Monitor and manage Google Reviews, social media feedback, and in-store customer concerns
• Develop strategies to increase positive customer sentiment and engagement
• Work closely with operations & customer service teams to improve customer experience

• Plan, execute, and optimize paid digital campaigns (Google Ads, Meta Ads, TikTok Ads, programmatic ads)
• Monitor ad spend, conversion rates, and ROAS for continuous improvement
• Conduct A/B testing on ad creatives and audience targeting for better performance
• Define metrics, measure performance, and analyse KPIs to gain insights

• Implement SEO strategies to improve search engine rankings (on-page & technical SEO)
• Manage and optimise website content, metadata, and keywords for organic growth
• Conduct SEO audits and competitor analysis to refine digital strategies

• Develop and manage email marketing campaigns
• Ensure campaigns are personalised based on customer data for better engagement
• Track email performance (open rates, CTR, conversion rates) and optimize accordingly

• Analyse and report on CRM, loyalty, and digital marketing efforts using Google Analytics, CRM tools, and ad platforms
• Present monthly reports with key insights and recommendations for marketing improvements
• Stay updated on industry trends, emerging digital platforms, and competitor strategies

• Degree in Marketing/Digital Media or related discipline with minimum 2-3 years of relevant experience in Marketing/Brand Management for F&B/FMCG/Hospitality industry
• Proficiency in Google Ads, Meta Ads, SEO tools, CRM platforms, and Google Analytics, Microsoft Words, Excel, Power BI
• Ability to work under pressure and deliver timely and quality work
• Has an eye for details and flair in creative designs
• Positive, energetic and able to thrive in fast-paced environment
• Effective written and communication skills.
• Excellent project management and analytical skills.
• Bilingual in English and Chinese to liaise with overseas Mandarin speaking associates in Hong Kong and Taiwan
• Knowledge in web design, social media and content management will be advantageous

Sushi Express will be prioritizing applicants who does not require working visa sponsorship (Only Singaporeans and PR).