Marketing Executive

Job Description & Requirements

This role requires a tech-savvy individual who can also handle customer service feedback to improve marketing effectiveness and customer experience.

1. Social Media, Content Creation & Marketing

• Plan, create, and manage social media content across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Leverage social media platforms to generate leads and convert engagement into sales opportunities
• Support both online and offline marketing activities, including digital campaigns, in-store promotions, events, and printed materials.
• Design posters, banners, and promotional materials using MidJourney and other AI-driven tools.
• Shoot, edit, and produce engaging videos using CapCut and similar software.

1. AI & Digital Marketing

• Utilize AI tools such as ChatGPT, Grok, and DeepSeek to optimize marketing strategies and customer engagement.
• Leverage AI-driven analytics to refine marketing campaigns and improve ROI.
• Explore emerging AI technologies to enhance content creation and audience targeting.

1. Campaigns, Branding & Customer Service Feedback

• Develop and support marketing campaigns aligned with brand objectives and business goals.
• Work closely with design teams and agencies to ensure consistent branding.
• Collect, monitor, analyze, and respond to customer service feedback from social media, e-commerce platforms, food delivery apps, surveys, and in-store channels.
• Able resolve feedback, improve customer satisfaction, and enhance brand perception.
• Prepare reports and insights based on customer feedback to support marketing and operational improvements.
• Create impactful presentations using PowerPoint (PPT) and mind-mapping tools for internal and external stakeholders.

1. Marketing Strategy & Execution

• Explore and propose new sales and distribution channels such as Shopee, Lazada, food delivery platforms, and corporate gifting opportunities, working closely with the operations team for implementation.
• Assist in developing and executing marketing strategies for product launches, promotions, and seasonal campaigns.
• Monitor market trends, competitor activities, and customer preferences to improve marketing effectiveness.
• Collaborate with cross-functional teams, including operations, sales, and customer service, to drive business growth.

1. Agency & Vendor Management

• Coordinate with external agencies for digital marketing, public relations, and creative services.
• Support relationships with influencers and brand ambassadors to increase brand visibility.

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
• Minimum 2 years of working experience in marketing and customer service, or a related role.
• Familiarity with offline and online marketing activities.
• Experience handling customer service feedback across digital and in-person channels.
• Experience with e-commerce platforms such as Shopee, Lazada, and food delivery applications is an advantage.
• Proficiency in AI tools such as ChatGPT, Grok, and DeepSeek, with experience using MidJourney (design) and CapCut (video editing).
• Strong understanding of social media trends and engagement strategies.
• Ability to work under pressure and meet tight deadlines in a fast-moving environment.
• Good communication, creativity, and problem-solving skills.
• Well-organized with strong multitasking abilities.