Digital Marketing Senior Executive (Performance Marketing)

Key responsibilities:

• Responsible for the overallSingapore digital traffic and sales / revenue growth. Able to define keysuccess factors and performance metrics for all activities and analyse resultsin the context of driving overall business KPIs.
• Strategize and design digitalmarketing roadmaps and key digital campaigns (e.g. double-digit festivals) accountingfor Social, SEM, SEO.
• Formulate mid-term, seasonal,monthly and weekly plans and strategies to achieve performance marketing KPIs
• Briefing creative requirements forpaid media campaigns on (Facebook, Instagram, TikTok, etc,.)
• Coordinate with agencies andinternal teams to ensure proper execution of paid media always-on and strategiccampaigns.
• Preparing budgets and media briefsto agencies.
• Assist in managing and optimizingaffiliate partnerships to drive revenue growth.
• Support recruitment of newaffiliates and maintaining relationships with existing partners.
• Tracking and reporting of campaignperformance across all paid media and performance marketing platforms.
• Monitor and analyze keyperformance metrics (CTR, CPC, ROAS, conversion rates), and provide learningsand insights for optimization.
• Analyse, review & reporting ofchannel performance, while leading initiatives to build and champion globalbest practices.
• Be part of the process to strictlyadhere to online creative guidelines. Build, enhance and translate our brandidentity to digestible consumer fronting content
• Work with cross-functional teamsto align paid media strategies with broader business objectives.

Requirements:

• 3-5 years of experience in paidmedia, digital marketing, or performance marketing.
• Proficiency in Google Ads, MetaAds Manager, TikTok Ads Manager, Affiliate Platforms.
• Strong analytical skills and abilityto interpret campaign data.
• Familiarity with tracking toolssuch as Google Analytics.
• Multi-tasker who can managemultiple projects simultaneously with strong project management capabilities ina fast-paced environment.
• Strong outcome-based,result-oriented mindset
• Analytical mindset with acuriosity to glean insights from data & translate into actionable plans
• Resourceful with problem solvingattitude, and an affinity to challenge status quo and find solutions withinoperating constraints.
• Team player with a can-do attitudewho enjoy working in a fast-paced environment
• Excellent communication andcollaboration skills, with the ability to work cross-functionally and withexternal partners
• Attention to detail with goodlevels of accuracy
• Microsoft software [Excel,PowerPoint, Word], Google Analytics