Digital Marketing Specialist

Job Summary

This role requires a data-driven and creative individual with a strong understanding of digital marketing channels and a proven ability to deliver impactful campaigns that exceed expectations.

Key Responsibilities: Develop and execute comprehensive digital marketing strategies across all relevant channels, including but not limited to:

• Paid Social : Facebook, Instagram, TikTok
• Search Engine Marketing (SEM) : Google Ads
• Search Engine Optimization (SEO) : On-page and off-page optimisation
• Content Marketing : Blog posts, social media content, email marketing
• Display Advertising : Banner ads, video ads
• Programmatic Advertising
• Manage and optimise paid advertising campaigns across multiple platforms, ensuring maximum ROI.
• Track, analyse, and report on campaign performance using key metrics (e.g., website traffic, conversions, cost per acquisition) and provide actionable insights.
• Conduct A/B testing and continuous optimisation of campaigns to improve performance.

Data Analysis & Insights:

• Utilise data analytics tools (Google Analytics, Google Data Studio, etc.) to track campaign performance, identify trends, and gain valuable insights into customer behaviour.
• Analyse website traffic data to identify areas for improvement in website usability and conversion rate optimisation (CRO).
• Generate regular reports on campaign performance and provide data-driven recommendations for future campaigns.

Team Collaboration & Campaign Execution:

• Collaborate effectively with other members of the Marketing team to brainstorm, plan, and execute integrated marketing campaigns.
• Contribute to the development of creative concepts and campaign materials.
• Ensure smooth workflow and timely delivery of marketing campaigns.

Stay Updated:

• Stay abreast of the latest trends and best practices in digital marketing.
• Continuously explore new technologies and platforms to improve marketing effectiveness.

Job requirements and skills:

• Diploma in Mass Communication, Marketing, or a similar field.
• Pays attention to details and possess good time management skills to handle multiple campaigns simultaneously and ensure timeline is met.
• Able to work independently and in a team, on weekends and public holidays to support and ensure all marketing campaigns are rolled out.
• Excellent communication, interpersonal and analytical skills.
• Able to multi-task and adapt to a diverse and fast-paced environment.
• Experience in Digital Marketing will be advantageous.
• Class 3 licence holder preferred.
• General knowledge and interest in the car-sharing/automotive industry is important.
• Willingness to learn, enthusiasm and personal motivation is paramount.