Trade Marketing Specialist | FMCG - Big Tobacco

This Trade Marketing Specialist supports the planning and execution of trade marketing initiatives aimed at strengthening strategic partnerships with key retail accounts. Working closely with cross-functional teams, the incumbent will drive retailer engagement programs, oversee trade communications and activations, and ensure initiatives are delivered effectively against defined KPIs and budgets.

Adecco is partnering with one of the largest international Big Tobacco product manufacturer.

Trade Marketing Specialist | FMCG

• Opportunity to drive commercial strategy execution, stakeholder collaboration, and performance-driven initiatives, forming a solid foundation for progression into broader trade or commercial leadership roles.

• 3-5 years of relevant experience in consumer and trade marketing within FMCG industry
• Prior exposure to customer relationship management and event activation is advantageous
• Strong written and verbal communication skills with the ability to present effectively
• Well-versed in Microsoft Office applications, particularly Excel and PowerPoint
• Demonstrated capability in end-to-end project management and execution of trade initiatives
• Effective stakeholder management skills, with the ability to collaborate across internal and external teams
• Experience in managing projects, budgets and monitoring expenditure

• Assist in shaping the annual retailer engagement roadmap to deepen and sustain strategic trade partnerships.
• Plan and oversee the end-to-end execution of offline trade programs, including in-store activations, retailer events, and partnership reward initiatives.
• Coordinate closely with internal teams and external agencies to ensure timely, high-quality delivery of trade campaigns and initiatives.
• Track and review program effectiveness against defined performance metrics to measure impact and drive continuous improvement.
• Develop and roll out trade communication plans aligned with commercial objectives to enhance retailer engagement and brand visibility.
• Work with agencies and suppliers to produce trade marketing materials, including partnership branding assets and digital communication tools.
• Lead the coordination and implementation of industry-related displays and initiatives, acting as the key liaison with corporate affairs and external partners.
• Monitor and manage allocated budgets for trade programs, ensuring accurate tracking, reporting, and cost control.
• Oversee procurement and administrative processes, including vendor setup and purchase documentation.

• Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise & key achievements
• Apply through this application or send your resume to [email protected] and in MS Word Copy
• All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Personnel Registration Number R1982221