Social media marketing - Geylang

As a Digital Marketing Executive, you will lead and execute marketing strategies to promote the company's products or services, increase brand awareness, and drive customer growth. You will manage campaigns, work closely with the whole marketing team, and other departments as well.

Responsibilities

• Develop and implement comprehensive SEO strategies (on-page, off-page, and technical)
• Execute SEM campaigns (Google Ads etc.) to improve organic search rankings and online visibility
• Conduct keyword research, analyze competitors, and optimize ad campaigns to drive traffic, improve conversions, and ensure cost-effective spending

• Plan, execute, and monitor PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Continuously track CTR, CPC, and ROI
• Optimize campaigns through A/B testing and audience targeting

• Manage and expand the company's presence on Facebook, Instagram, XHS, TikTok, WeChat, Douyin and other platforms
• Implement organic content and paid campaigns
• Track performance, engage with followers, and collaborate with influencers to boost reach

• Identify and collaborate with influencers and e-commerce affiliates to promote products and increase brand awareness
• Drive sales through affiliate links and commissions
• Track and measure performance using analytics and UTM tracking, optimizing partnerships to ensure strong ROI

• Create and implement targeted email campaigns using tools like Mailchimp
• Nurture leads and improve conversions
• Use segmentation, automation, and A/B testing to optimize campaign performance

• Develop, implement, and manage cross-channel marketing campaigns
• Set clear objectives, KPIs, and timelines
• Monitor performance and adjust campaigns to maximize lead generation and conversion rates

• Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM dashboards
• Generate reports and insights to refine marketing strategies and improve ROI

• Assist in planning and participating in livestream sessions to engage customers and drive sales
• Track performance to optimize ROI for livestreaming efforts

• Monitor competitor strategies and market trends to identify opportunities for optimization
• Conduct ongoing research on customer needs, competitor activities, and industry trends to maintain a competitive edge

• 必须要流利的读写中文
• If you can not speaking or writing Chinese, Please do not apply.
• Bachelor's degree or diploma in marketing, business, or a related field
• Proven 1-2 years of experience in trade marketing, brand management, or similar roles
• Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis
• Experience managing e-commerce platforms like Shopee, TikTok, Shopify, and Lazada
• Strong skills in data analysis, online advertising, SEO, digital marketing, and social media management
• Ability to interpret data to track and improve ROI
• Excellent communication, organization, and problem-solving skills
• Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads, email marketing platforms, and SEO/SEM tools
• Ability to work both independently and as part of a team
• Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment