Marketing and Communications Officer

Company Description

When you choose Curtin Singapore you can be confident that you are choosing a leading educator that is recognised globally.

Job Description

The Marketing and Communications Officer supports the development and execution of marketing and communication initiatives to enhance brand awareness, strengthen stakeholder engagement, and support student recruitment objectives. The role is responsible for creating engaging content, coordinating marketing campaigns, managing digital platforms, and ensuring consistent brand messaging across all channels.

Key Responsibilities:

• Support the Marketing and Communications Manager in the development and execution of marketing campaigns to promote programs, events and institutional initiatives.
• Assist in implementing marketing strategies that support student recruitment and brand positioning.
• Coordinate marketing activities across various channels including digital, social media, events, and partnerships.
• Create engaging and compelling content tailored to various channels, including social media, website, marketing collaterals, email communications, among others.
• Produce high-quality visual and written content such as student stories, testimonials, and campus-related content, that resonates with target audiences, drives engagement and supports recruitment.
• Ensures that all marketing and communications materials comply with accreditation and regulatory requirements.
• Maintain the website and ensure content is accurate, current, engaging and aligned with the university brand.
• Monitor and manage social media platforms, including content scheduling and community engagement.
• Track digital campaign performance and provide basic reports and insights.
• Monitor market trends, research consumer markets and conduct competitive analysis to identify opportunities for student recruitment and brand positioning.
• To undertake any other reasonable duties as determined by the EXCO.

Qualifications

The candidate we seek will ideally have the following:

• Diploma or Bachelor’s degree in communications, marketing, media or a related field.
• At least 2 years of experience in communications, marketing, or social media engagement, preferably in the Singapore Higher Education sector.
• Solid understanding of digital marketing campaigns, social media marketing, and search engine optimization.
• Strong skills in photography, videography, and short-form video editing.
• Strong writing and proofreading skills.
• Proficiency in Canva, Adobe Creative Suite, WordPress or similar platforms
• An ability to meet long-term project deadlines while adapting to immediate demands.
• Exceptional attention to detail and ability to work independently and collaboratively.

Additional Information

Ability to work flexible hours as needed, including travel for events, conferences, or stakeholder engagement purposes may be required.