Yishun - Executive, Marketing

Main Responsibilities:

Responsible for the planning, creation and execution of traditional and digital marketing projects and campaigns for the Recreation Facilities and its offerings to drive revenue growth and brand visibility and monitoring its impact and effectiveness.

Job Scopes:

• Conceiving and developing efficient and intuitive strategies to market and cultivate the customer’s interest in the Recreation Facilities and its offerings in ways that strengthen its reputation and facilitate continuous growth.
• Developing promotional campaigns of new and existing products and services and monitoring its impact and effectiveness.
• Managing the ideation, design, creation & production of relevant, fresh & innovative brochures, posters, videos and all other content form factors for all service offerings of the Recreation Facilities and ensuring the successful distribution to the right target audience in various media, social platforms, SMS and email.
• Proficiency in graphic design software tools (E.g. Adobe Illustrator, Canva, etc)
• Reviewing and actively managing website and other online assets and sources to promote the Recreation Facilities and its offerings in the digital space. Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, views, etc
• Launch optimized online adverts through Google Adwords, Meta etc. to increase company and brand awareness and actively involved in SEO efforts (keyword, image optimization etc.)
• Researching competitors and analyzing their prices, sales, and marketing methods to determine the Recreation Facilities and its offerings position in the marketplace.
• Responsible for the marketing budget and ensuring the budget spend is delivering a return on investment
• Planning and project management of marketing events, evaluating their success, monitor budget, keeping accurate records.
• Conduct competitor analysis and work closely with Recreation Facilities in development and implementation of marketing plans and sales activities as needed.
• Identifies product improvements or new products by remaining current on industry trends, marketing activities, and competitors.
• Assist in events organized by Clubhouse and Organization when necessary.

Job Requirements:

• Minimum Diploma in Marketing/Communications, or equivalent qualification
• Good understanding of best practices for digital content including editorial, multimedia, video content creation and production for digital platforms.
• Well-versed in traditional media application and execution
• Experience in designing marketing assets and/or video editing will be an added advantage.
• Able to work at conceptual level for programmes and campaigns
• Proficiency in Microsoft Office and Canva for social media content creation. Knowledge in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) will be an added advantage.
• Able to work in a fast-paced environment, multi-task to meet deadlines.
• Excellent communication skills – both written and spoken.