Assistant Brand & Communications Manager

This is a rare opportunity to join one of the world’s most recognized luxury maisons - a brand renowned for its heritage, craftsmanship, and loyal global clientele.

We are looking for a commercially minded and creative brand professional to lead brand communications and marketing initiatives for the SEA market, while partnering closely with regional/global stakeholders.

This role is ideal for someone who enjoys balancing strategic brand building with hands-on execution in a highly visible luxury environment.

Key Responsibilities

• Develop and execute integrated brand and marketing strategies across ATL and BTL channels
• Localize regional and global communication initiatives to ensure strong market relevance and impact
• Partner closely with retail, CRM, and commercial teams to drive brand visibility and client engagement

• Lead public relations and media planning activities across the market
• Build and maintain strong relationships with media partners, publishers, influencers, and agencies
• Drive quality media exposure and maximize campaign effectiveness and ROI

• Conceptualize and execute luxury brand events and client activations end-to-end
• Oversee all aspects of event management including creative development, vendor management, logistics, budgeting, and on-site execution
• Ensure all touchpoints reflect the brand’s luxury positioning and client experience standards

• Manage digital marketing initiatives and social media planning in alignment with HQ guidelines
• Monitor campaign performance and provide data-driven insights and recommendations
• Track, manage, and optimize A&P budgets responsibly and effectively

• Lead, coach, and develop a small team of marketing and brand professionals
• Foster a collaborative, high-performance culture while remaining hands-on operationally

• Proven experience in brand management, marketing, or communications within the luxury sector
• Backgrounds from luxury fashion, beauty, jewelry, spirits, hospitality, or other premium/luxury consumer brands are highly welcomed
• Strong public relations instincts with established media and influencer networks in Singapore
• Demonstrated experience managing premium events and client engagement initiatives
• Strong stakeholder management and presentation skills
• Commercially aware, detail-oriented, and comfortable operating in a fast-paced luxury environment

How to apply

Apply through this listing or contact Eugene Chiang directly at eug•••••••••@hrnetone.com