Assistant Digital Marketing Manager - Pasir Ris

apartmentPazzion Group placePasir Ris scheduleFull-time calendar_month31/7/25

Key Responsibilities:

Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
Plan, implement, and optimize paid campaigns across various platforms
Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
Measure digital performance and identify areas for improvement.
Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry

Qualifications and Skills:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
Proven ability to design and implement successful marketing campaigns.
Ability to pull data from various resources and translate it into trends, action plans and reporting templates
Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets

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