Brand Manager (Marketing)/Assistant Brand Manager (Marketing)
The 1872 Clipper Tea Co. Geylang Full-time
The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to be part of its core management team. As the strategic architect of our "farm-to-cup" evolution, you will be a key driver of our next level of growth, bridging our rich heritage with modern lifestyle trends and ensuring ethical commerce remains at the heart of our global expansion.
This is a pivotal role for a creative storyteller who understands the nuance of premium retail/F&B and the data-driven world of modern e-commerce. Reporting directly to the General Manager, you will manage the synergy between our digital flagship, physical retail boutiques, and signature tea bars.
Roles & Responsibilities
Strategic Brand & Partnerships- Develop and execute a marketing roadmap that elevates "modern tea culture" and defines our market positioning.
- Identify and secure high-impact partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige.
- Champion the "Ethical Commerce" narrative, ensuring our commitment to grower communities is a core USP integrated into all brand and partnership touchpoints.
- Lead the planning and rollout of 360-degree marketing campaigns across digital, retail, and tea bar channels.
- Manage and optimise the marketing budget, ensuring high efficiency in spend.
- Track and report on campaign performance, focusing on ROAS and ROI across all consumer touchpoints.
- Direct the growth of our digital flagship, optimising the UI/UX and user journey for a premium, seamless experience.
- Manage full-funnel digital marketing, including SEO/SEM strategy, paid social media, and email automation flows.
- Design immersive O2O (Online-to-Offline) campaigns to drive foot traffic and loyalty for physical boutiques and tea bars.
- Ensure a consistent, world-class sensory brand experience across all physical "offline" touchpoints.
- Lead a robust Public Relationship and communications strategy to position the brand within premium tea and lifestyle sectors.
- Identify and manage high-value partnerships with KOLs and influencers who align with our values of craftsmanship and sustainability.
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
- Direct the creation of high-fidelity brand assets that honor our history while appealing to a contemporary global audience.
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 3-4 years in Brand/Marketing Management, specifically within Retail, FMCG, or specialty tea or coffee.
- Proven track record in scaling e-commerce platforms (Shopify) and managing performance marketing.
- A deep, genuine commitment to ethical sourcing, sustainability, and community impact.
- Exceptional storytelling and presentation skills; ability to influence stakeholders at a group level.
- A sincere appreciation for tea culture and heritage-led innovation
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