Conversion Rate Optimisation Specialist

The role operates within a newly established digital task force, that brings together internal EYS talent and specialist agency partners a collaborative, sprint-based environment with clear goals and strong senior support.

• Own the CRO roadmap across brand.com and the EYS app for SG, HK, MY, and international markets, prioritising tests and fixes based on data.
• Design, run, and analyse A/B and multivariate experiments across key funnel stages: landing pages, product pages, add-to-cart flows, and checkout across both web and app.
• Identify and resolve friction points using heatmapping, session recordings, and funnel analytics.
• Work with the UX/UI team to translate CRO insights into design and copy improvements.

• Act as the CRO partner to each market team, understanding country-level commercial targets and translating them into localised conversion priorities.
• Support market leads in diagnosing underperformance and building market-specific test plans aligned to their KPIs.
• Ensure learnings from one market are shared across others where applicable, adapting for local context.

• Establish and maintain the bi-weekly conversion rate reporting rhythm across all agreed markets.
• Build and own the funnel diagnostic framework, tracking drop-off by stage, channel, device, and market across both web and app.
• Produce clear analytics and tagging audit; work with the IT/Digital Platforms team to close tracking gaps.

• Work closely with the Head of Growth, UX/UI team, copywriters, and eCommerce leads in each market.
• Partner with the IT/Digital Platforms team to ensure correct implementation of tests and fixes.
• Ensure CRO best practice is embedded into the site and app revamp from the ground up.

• 4–6 years of hands-on CRO experience, ideally in eCommerce, health and beauty, or consumer goods.
• Proven track record of running structured A/B tests and translating results into measurable CVR lifts.
• Strong working knowledge of tools such as Google Optimize, VWO, Optimizely, or equivalent.
• Proficiency in behaviour analytics tools such as Hotjar or Microsoft Clarity.
• Solid understanding of web and app analytics: GA4, Google Tag Manager, and event tracking.
• Familiar with eCommerce platforms: experience with SFCC, Shopify, or 91App is a strong advantage.
• Able to write clear test briefs, hypotheses, and post-test analysis reports.
• Understand statistical significance and how to design tests that produce valid results.
• Understand or experience in TCM and wellness is a plus.
• Strong proficiency in English is required; additional language proficiency (e.g., Mandarin) may be beneficial for role-related communication needs.
• Highly analytical, comfortable making decisions from data but knows when qualitative insight fills the gap.
• Excellent communicator, able to present findings and recommendations clearly to both technical and non-technical stakeholders.
• Self-starter who can manage their own workload in a fast-moving, sprint-based environment.
• Collaborative by nature, this role sits at the intersection of design, IT, marketing, and commercial teams.
• Possesses strong analytical curiosity and attention to detail, with a disciplined approach and commitment to accuracy and quality.

• Bachelor's degree in Marketing, Business, Economics, or a related field; MBA is a plus but not required.