Product Marketing Executive / Manager

Job Summary

We are seeking a Product Marketing professional with strong knowledge of Futures and Contracts for Difference (CFDs) to drive product positioning, client acquisition, and trading volume growth. The role will be responsible for developing and executing marketing strategies for derivatives products within a brokerage environment.

Key Responsibilities

• Develop and execute marketing strategies for Futures and CFD products.
• Define product value propositions, target segments, and competitive positioning.
• Work closely with dealing, risk, compliance, and sales teams to align messaging.

• Plan and execute product launch campaigns and promotional initiatives.
• Drive trader acquisition, activation, and retention campaigns.
• Monitor campaign performance and optimize based on data analytics.

• Conduct market research and competitor benchmarking.
• Identify product gaps, pricing opportunities, and market trends.
• Provide insights to management for product enhancements.

• Develop product materials including landing pages, brochures, platform guides, and FAQs.
• Create educational content on Futures, CFDs, leverage, margin, and risk management.
• Ensure all materials comply with regulatory and risk disclosure requirements.

• Liaise with trading, platform, IT, compliance, and customer support teams.
• Support sales with product training and marketing collateral.
• Ensure smooth rollout of new products or feature enhancements.

• Bachelor’s degree in Marketing, Finance, Business, or related field.
• 2–5+ years of experience in product marketing within a brokerage, trading, or financial services environment.
• Strong knowledge of:
• Futures contracts (exchange-traded derivatives)
• CFDs (pricing, spreads, swaps, leverage, margin mechanics)
• Risk management principles
• Understanding of regulatory marketing requirements (e.g., risk disclaimers).
• Strong analytical and data interpretation skills.
• Excellent communication and stakeholder management abilities.

• Experience in multi-asset brokerage (FX, indices, commodities, equities).
• Familiarity with trading platforms (e.g., MT4/MT5 or proprietary platforms).
• Experience working in regulated markets.
• Performance-driven mindset with strong commercial awareness.