Geylang - Senior Marketing Executive

Local Responsibilities:

• Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.
• Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.
• Work with regional team on POSM, video and products asset for local executional.
• Work closely with Sales team to support local activities, roadshow & in store activities.
• Manage budget and track KPI, ROI against marketing campaigns / spending.
• Ensure and track retail display excellence.
• Respond to customers queries and comments on social media, marketing email and any other channels.
• Support entire product line life cycle from strategic planning to tactical activities.
• Conduct monthly market visits to monitor competitor activities, share best practices and recommend action plans to the team.
• Any other ad hoc duties as assigned

Requirements:

• Minimum Bachelor’s Degree/Diploma with specialization on Business or Marketing
• Min 3 years of experiences in a similar role
• Proficient in MS office, Meta & Google business management platforms and any other social media management platforms.
• Detail oriented, organized resourceful and agile with an ability to adapt and problem solve
• Excellent communication skills, verbal and written

Working hours:

9am to 6pm