Sales Director or Sales VP
Singapore River Full-time
Job Responsibilities
- Regional Sales Strategy & Execution
- Define and execute annual and mid-to-long-term sales strategies, revenue targets, and market expansion plans for the Southeast Asia (SEA) region.
- Break down regional objectives into country-level and territory-level KPIs and ensure consistent achievement of sales targets.
- Market & Business Development
- Lead deep market development across key SEA countries, including Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, etc.
- Possess or develop strong access to government resources and key customer segments, including: High-end telecom base stations, Data centers, Island/off-grid power generation, Emergency power supply systems, Fire protection and backup power systems.
- Build and maintain relationships with key accounts, core distributors, and strategic partners (channel-focused).
- Design, implement, and manage channel policies, including:Authorization systems,Pricing structures,Rebate and incentive mechanisms,Annual channel agreements.
- Enable channel partners through product training, technical support, marketing activities, and joint promotions.
- Maintain channel discipline and resolve cross-territory conflicts, pricing violations, and authorization breaches.
- Drive large-scale projects, key accounts, and framework agreements (Key Accounts / OEM / Project-based sales).
- Lead commercial negotiations and framework agreement signings for Utility-scale, C&I, and strategic customers.
- Be deeply involved throughout the full project lifecycle:
- Coordinate closely with technical, solution, legal, supply chain, and internal stakeholders to close complex projects.
- Sales Team Leadership & Development
- Build, lead, and manage the APAC/SEA sales organization, including direct sales, channel sales, and key account teams.
- Recruit, develop, motivate, and retain regional and country sales managers.
- Establish standardized sales processes, management systems, performance evaluation, and incentive frameworks.
- Cross-Functional Collaboration
- Provide regular updates to headquarters on market progress, risks, and competitive dynamics.
- Work closely with marketing, product, technical support, supply chain, and after-sales teams.
- Feed regional market requirements back to HQ and participate in product roadmap planning and localization strategies.
- Market Intelligence & Risk Management
- Continuously monitor regional policies, competitive landscape, industry trends, and customer demand in Southeast Asia.
- Manage regional targets, contracts, cash collection, credit exposure, and operational risks in alignment with HQ objectives.
- Establish regional compliance, risk control, and government relationship frameworks.
- Bachelor’s degree or above in International Trade, Marketing, Engineering, Energy, Power, or related fields preferred.
- Minimum 10 years of B2B international sales experience, with at least 5 years in Southeast Asia regional management.
- Experience in solar PV, energy storage, inverters, power equipment, renewable energy, or industrial equipment is highly preferred.
- Proven track record of leading multi-country sales teams and delivering sustained growth.
- Strong experience with Distributor / EPC business models, including building channel systems from scratch (0 to 1).
- Solid methodologies in pricing management, authorization frameworks, and channel incentive programs.
- Strong strategic planning and execution capabilities. Excellent commercial negotiation and key account management skills.
- Ability to operate effectively in multi-cultural and multi-country environments. Results-driven, resilient under pressure, and adaptable to frequent travel.
- Fluent in English (business communication and negotiation).Mandarin Chinese is a strong plus, Bahasa Indonesia or other SEA languages are an advantage.
Bukit Merah, 2 km from Singapore River
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