Marketing Executive - Bukit Merah

Expected Monthly Salary Range: SGD 3,000 – 3,300 (depending on experience and education).

We are seeking a well-rounded and results-driven Marketing Executive to implement marketing strategies for How I Care and have ownership over the promotion and sales of the How I Care Journal product. The ideal candidate will be someone who enjoys sharing the power of journaling with others, advocates for mental wellbeing and can build a strong connection with our audience.

You will be responsible for the implementation of multi-channel marketing strategies, in charge of managing all social platforms (inclusive of community engagement), with clear deliverables in sales growth and brand engagement and visibility.

If you are a creative thinker, skilled storyteller, and results-driven marketer, we’d love to hear from you!

Key Responsibilities

• Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, and Facebook, ensuring high engagement and growth of respective channels.

Community Management & Engagement:

• Build and maintain a vibrant journaling community, both online and offline.
• Host or support journal-related events, challenges and wellness campaigns.
• Encourage feedback and collect user stories to shape marketing direction.
• Content Creation
• Produce high-quality reels, infographics, photography and video content. Basic video editing skills are highly desirable.
• Create visually appealing content using Canva (Adobe Suite knowledge is a plus but not required).

• Support sourcing, development and promotion of branded merchandise and educational products.

• Develop and execute email campaigns to engage and nurture our audience while ensuring compelling and brand-aligned copy.

• Oversee marketing budgets to ensure optimal allocation and ROI.

• Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.

• Plan and execute marketing activations such as pop-up events and school workshops.

• A marketing professional with a strong creative mindset and entrepreneurial spirit.
• Ideal personal interest in journaling and promoting wellbeing through reflective practices.
• Minimum 2 years’ experience in marketing and sales (preferably in wellness, education, or publishing sectors).
• Proven experience running successful digital and affiliate campaigns.
• Strong community engagement and communication skills.
• Self-driven and able to manage multiple priorities independently.
• Strong time and budget management skills.
• Highly creative with a proactive approach to problem-solving and campaign execution.
• Ability to work independently while also thriving in a collaborative team environment.
• Open to feedback and capable of following instructions effectively.
• Strong communication skills, both written and verbal.

• Weekdays between 09:00 and 17:30 hours

• Able to travel within the region as per company’s requirements and plans.
• Attractive remuneration and employee overall benefits.