Assistant Manager/Manager, SEO
Resorts World Sentosa Downtown Core Full-time
Company description:
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark.Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans.
The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit www.rwsentosa.com.
Job description:
Job Summary
Resorts World Sentosa seeks a data-driven and strategic SEO Assistant Manager/Manager to join our digital marketing team. This role is ideal for someone with a proven track record in driving organic traffic growth across international markets and optimizing for both traditional search engines and emerging AI-driven platforms.
Key Responsibilities- SEO Strategy & Execution
- Develop and execute keyword strategies tailored for a global e-commerce travel website
- Optimize for AI-driven search experiences (e.g., Google Gemini, ChatGPT)
- Monitor and adapt to SERP changes for attraction tickets and hotel bookings
- Onsite Technical SEO
- Conduct technical audits and implement SEO optimizations on CMS
- Optimize metadata (titles, URLs, descriptions, H1s), content hierarchy, internal linking, and keyword density
- Implement schema markup, hreflang tags, and structured data for international SEO
- Improve website loading speed by reducing the size of images and videos without compromising on content quality and readability
- Onsite Content Optimization
- Optimize landing pages and product pages for both users and search engines
- Collaborate with content teams to create high-quality, SEO-friendly blog content
- Skilled in persuasive copywriting to enhance UX and conversion rates
- Offsite SEO & Link Building
- Lead international link-building campaigns and content marketing initiatives
- Leverage social media and community platforms (eg. Tripadvisor, Reddit, Quora) to support SEO goals
- Optimize ranking and presence on platforms like Google My Business, Apple Maps, Bing Maps, and other local search tools
- Cross-Functional Collaboration
- Influence stakeholders to adopt SEO best practices across departments
- Work closely with product marketing and PR teams to align SEO with broader marketing strategies
- 3+ years of hands-on SEO experience, preferably in a global e-commerce or travel environment
- Proven SEO success in global/regional markets with measurable organic traffic growth
- Bonus point: Experience in the travel industry with a focus on attractions and hotel SERPs
- Strong understanding of technical SEO and CMS platforms.
- Proficient in SEO tools (e.g., Google Search Console, SEMrush, Screaming Frog).
- Excellent communication and stakeholder management skills.
- Familiarity with AI search optimization and evolving SERP features.
- Bonus point:
- Familiarity with community platforms like TripAdvisor, Reddit, and Quora for SEO
- Ability to write or edit HTML and implement SEO-related markup
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