Sales Director (Automation)

Job Summary: Lead regional sales operations across Asia Pacific, driving growth through strategic planning and team leadership.

Responsibilities:

• Lead and manage the regional sales team to achieve revenue and profitability targets aligned with business objectives.
• Develop and implement strategic sales plans for distributor management, key account growth, and market expansion across Asia Pacific.
• Drive performance of Business Development Managers and Account Managers through coaching, mentoring, and regular reviews.
• Build and maintain strong relationships with key customers, distributors, and strategic partners.
• Monitor market trends, competitor activities, and customer needs to identify opportunities and mitigate risks.
• Define sales targets, track KPIs, and ensure accurate forecasting and pipeline management.
• Collaborate with product management, marketing, and technical support teams to deliver integrated customer solutions.
• Prepare regional business reviews and strategic plans for management presentations.
• Lead negotiations on major contracts and pricing strategies to maximize profitability.
• Ensure compliance with corporate policies, processes, and ethical standards.

Requirements:

• Minimum 10–15 years of progressive sales experience in industrial automation, factory automation, or electronic components industries.
• Proven experience selling electronic components and automation solutions to distributors, system integrators, or machine builders.
• Strong track record in leading and managing sales teams or regional operations.
• Expertise in channel/distributor management and key account development.
• Excellent strategic thinking, leadership, and people management skills.
• Strong commercial acumen with ability to analyze data and drive business results.
• Exceptional communication, presentation, and negotiation skills.
• Ability to work effectively in a matrix and multicultural environment.
• Own personal vehicle required to attend site meetings is an added advantage.
• Experience managing multi-country teams across Asia Pacific is an added advantage.
• Proficiency in Salesforce or similar CRM platforms is an added advantage.
• Prior experience in competitor companies within the automation or component industry is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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