Assistant Marketing Manager

The Assistant Marketing Manager is responsible for driving marketing strategies from leading, planning to execution of all marketing initiatives to promote the Company’s branding.

Responsibilities:

• Develop and drive comprehensive marketing strategies covering brand and store initiatives, media buying, sales promotions and brand-building plans, ensuring all activities reinforce the brand image and support commercial objectives.
• Plan, execute and track multi-channel marketing campaigns across search, social media advertising and content marketing, optimizing performance based on data-driven insights.
• Strategize and oversee the marketing calendar, including event themes, channel selection and partnership planning
• Work closely with internal teams to formulate integrated digital marketing strategies aligned with business goals. Define target audiences, identify the right digital platforms and design tactics to drive engagement and conversion
• Manage relationships with mall management teams to secure greater brand visibility through branding and advertising opportunities. Represent the brand as the key point of contact and execute marketing initiatives that strengthen brand positioning
• Conceptualize and implement cost-effective strategies to generate quality customer leads and increase store footfall
• Plan and manage the brand’s marketing budget with detailed tracking of all expenditures
• Measure and report campaign performance against ROI and KPIs.
• Stay informed on industry trends, consumer behavior, and competitor activities. Analyze market insights to identify opportunities and recommend enhancements to overall marketing strategies.

Requirements:

• Bachelor's degree in marketing or relevant discipline
• Minimum 3 years of experience in marketing or similar function
• Proficiency in marketing principles and practices.
• Effective project management and time management skills.
• Proficient but not limited to MS Office, Meta& Google business management platforms, Knowledge of Google AdWords, social media management platforms and etc
• Familiarity with social media (management tools, software and knowledge of social media tracking)
• Comfortableworking in a fast-paced environment and capable of handling pressureeffectively.