Marketing Manager - Geylang
Geylang Full-time
About Us
We are an established corporate services provider with over 2,000 clients across Asia. With offices in Singapore, Malaysia, and Hong Kong, we specialize in providing essential business services including Company Secretarial, Accounting, Tax, and HR to help our clients thrive.
The Role
We are seeking a strategic and hands-on Bilingual Marketing Manager to be the engine of our growth. Your primary mission is to generate high-quality leads and strengthen our brand authority through data-driven and resource-efficient marketing strategies.You will leverage our strong client base and deep industry expertise to drive revenue growth across the region.
Key Responsibilities- Lead Generation & Nurturing:
- Develop and execute multi-channel marketing campaigns specifically designed to generate and nurture sales leads.
- Manage the lead pipeline, working closely with the sales team to ensure effective follow-up and conversion.
- Implement targeted email/WhatsApp/WeChat marketing and automation sequences to cross-sell and up-sell to our existing 2,000+ client base.
- Digital Marketing & Social Media:
- Create and share high-value, educational content in both English and Chinese that addresses client pain points and generates inquiries.
- Develop and manage our social media strategy and presence across Xiao Hong Shu, TikTok, Facebook, and Instagram to build community and generate leads.
- Optimize our website and digital content for SEO to attract organic traffic.
- Event Management:
- Plan, organize, and execute client appreciation seminars, industry workshops, and partner events to generate leads, enhance client relationships, and promote our services.
- Analytics, Reporting & PR:
- Provide regular marketing and sales analytics, reporting on campaign ROI, lead generation performance, and sales pipeline contribution to inform strategic decisions.
- Manage occasional press release distribution and media relations to enhance brand visibility and authority.
- Fully proficient in both professional English and Chinese (Mandarin) are mandatory for content creation and client engagement.
- Minimum 5 years of hands-on marketing experience with a proven track record in B2B lead generation.
- A data-driven and results-oriented professional, skilled in providing marketing analytics and reporting.
- Strong practical experience in managing Xiao Hong Shu, TikTok, Facebook, and Instagram for business purposes.
- A creative, pragmatic, and proactive self-starter who thrives on achieving measurable growth.
Essential Academic Qualifications:
- A Bachelor’s degree is required. Fields of study that are particularly relevant include Marketing, Communications, Business Administration and etc.
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