Bukit Merah - Regional Marketing Manager (Overseas Government / Schools, Gaming) (ID: 672137)
PERSOLKELLY SINGAPORE PTE. LTD. Bukit Merah Permanent
Job Description：
- Responsible for engaging and motivating local partners (GR, schools, and local IPs), organizing and developing local resources and capabilities to support regional market penetration.
- Develop regional publishing strategies for mobile games, including but not limited to BD partnerships, brand promotion, campus activities, platform cooperation, and GR management, to achieve regional objectives and target audience penetration.
- Collaborate with cross-functional teams (including the HQ team) to formulate overall strategic directions, integrate local resources, and execute campus engagement initiatives.
- Provide deep insights into the local culture from a player’s perspective, ensuring the development of localized marketing strategies. Utilize data-driven analysis to optimize campaign performance.
- More than 4 years of experience in publishing, operations, or business development, preferably with market-related or user growth experience.
- Proficient in operational systems, partnerships, and campus penetration strategies.
- Strong problem-solving skills, communication abilities, and resource integration capabilities to establish and maintain strong partner relationships.
- Results-oriented, proactive, and focused on creating “win-win” partnerships.
- Data-sensitive with a strong understanding of user needs and fast learning capabilities.
- Passion for games, with the ability to manage multiple projects in a fast-paced environment under tight deadlines.
Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.
EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)
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