Sales Manager [F&B, FMCG, Logistics, Production, Frozen, Key Account Management] - TRAN - Toa Payoh

Job Responsibilities:

• Sales Strategy & Growth
• Formulate and implement effective sales strategies to achieve monthly and yearly targets.
• Drive new business development locally and internationally, focusing on retailers, F&B outlets, and distributors.
• Analyze market trends to identify opportunities for product placement and business expansion.
• Take full responsibility for sales outcomes and strategic growth plans.
• Team Leadership
• Lead and manage the sales team to ensure high performance.
• Establish clear KPIs and provide ongoing support and motivation to meet objectives.
• Deliver training sessions and conduct performance evaluations to strengthen team capabilities.
• Key Account Management
• Cultivate and expand relationships with key retailers and strategic clients.
• Manage pricing, negotiations, and product placement for key accounts.
• Oversee the execution of trade promotions and maintain strong brand visibility.
• Regional Sales & International Travel
• Travel internationally for trade shows, distributor meetings, and market development as needed.
• Develop and maintain relationships with regional buyers and importers.
• Represent the brand with professionalism in all international engagements.
• Sales Operations & Cross-Functional Coordination
• Collaborate with marketing, logistics, and production teams to ensure alignment on inventory and campaigns.
• Oversee seamless implementation of sales initiatives.
• Generate regular sales reports and provide market insights to support business decisions.

Requirements:

• Over 5 years of sales experience in the FMCG and food sector, including supermarkets, hotels, vending, catering, and food manufacturing—ideally within the frozen food category.
• Demonstrated success in meeting sales targets and driving market expansion.
• Strong leadership, negotiation, and communication abilities.
• Willing and able to manage both local fieldwork and international travel.
• Self-motivated, proactive, and adaptable in dynamic environments.

HOW TO APPLY:

Interested applicants, please click on “Apply Now” and provide the below details in your resume.

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