Strategic Planning Manager - Toa Payoh

Job Summary:

Working closely with senior management, sales, marketing, and operations, this role ensures alignment between strategic objectives and execution across all event initiatives.

Key Responsibilities:

• Lead the development and implementation of short- and long-term strategic plans for business growth, expansion, and innovation.
• Conduct market research, competitor analysis, and industry trend monitoring to identify new opportunities and potential risks.
• Collaborate with cross-functional teams (e.g., marketing, sales, creative, operations) to ensure strategies are actionable and aligned with business goals.
• Develop financial models, business cases, and KPI frameworks to support strategic decisions.
• Evaluate past event performances and client feedback to inform future planning.
• Prepare strategic presentations and reports for internal stakeholders and potential partners.
• Identify and drive partnerships or collaborations that align with company objectives.
• Support new market entry, service diversification, and brand development initiatives.
• Monitor progress of strategic projects and provide timely recommendations for adjustments.

Requirements:

• Experience in strategic planning, business development, or consulting; experience in the events or MICE industry is highly advantageous.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in tools like Excel, PowerPoint, and strategic planning software.
• Creative thinker with a passion for innovation in experiential events.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong commercial acumen and a collaborative mindset.