Marketing Executive (Content Writer) - Geylang

Job Summary

The ideal candidate will be a digital native who understands how to engage audiences through storytelling, visual media, and platform-appropriate content strategies.

Key Responsibilities - Content Writing & Editing

Write engaging, well-researched articles, marketing copy, campaign content, and event coverage for social media, websites, and print. Proofread and edit copy to ensure consistency in tone, grammar, and brand voice.

• Plan, write, and schedule content for various social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Collaborate with design and marketing teams to develop creative concepts and content calendars.
• Monitor post-performance, audience engagement, and trends to optimise content strategy.

• Work closely with graphic designers and video editors to align messaging with visual storytelling.
• Contribute creative ideas and messaging for campaign launches, promotions, and events.

• Edit short-form videos for social media using tools like CapCut or Adobe Premiere Pro.
• Design basic social media graphics using Canva.
• Use of Photoshop or other Adobe tools is a plus.
• Agile Execution
• Adapt quickly to changing priorities and manage multiple content deadlines under tight timelines.
• Remain up-to-date with content trends, cultural shifts, and platform algorithms.

• Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.
• Minimum 3 years of professional experience in content writing, copywriting, blogging, or digital publishing
• Strong portfolio showcasing versatility in writing styles and tone for different platforms.
• Demonstrated experience in social media content creation and scheduling.
• Excellent command of written English with strong storytelling and conceptual thinking skills.

Proficiency in using:

• CapCut / Adobe Premiere Pro (or equivalent video editing software)
• Canva (for basic design creation)
• Photoshop (preferred but not mandatory)
• Familiar with content management systems, social media scheduling tools (e.g. Meta Business Suite), and analytics (e.g. Instagram Insights, Meta Ads Manager).
• Highly organised, detail-oriented, and self-motivated.
• Passion for design, creativity, and the evolving digital landscape.