Senior / Digital Marketer
PropNex Toa Payoh Full-time
Responsibilities
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
- Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, targeting, and bidding strategies.
- Conduct thorough market research to identify target audiences, industry trends, and competitors' strategies, leveraging the data to refine marketing campaigns and maximize results.
- Stay up-to-date with the latest trends and best practices in digital marketing, particularly in the social media landscape, and identify new opportunities for growth and engagement.
- Create engaging and compelling content tailored to each platform's audience, ensuring consistency with the brand's tone and style.
- Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
- Manage social media accounts, including content scheduling, community management, and responding to customer inquiries and feedback.
- Track and report on campaign performance, providing regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
- Leads management & leads allocation to sales team. Analyse sales team feedbacks to improve leads quality from advertising campaigns.
- Ad-hoc support to company events and marketing roles.
- Degree / Diploma in Marketing, Communications or related field.
- Minimum 3 to 5 years of experience as Digital Marketer with strong focus on Facebook, Instagram, TikTok and Google.
- Familiar with social media platforms, its advertisement features, and best practices for each channel. Familiar with social media management tools, analytics platforms, and project management software.
- Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
- Basic design and coding skill are advantageous.
- Conducive Work Environment
- Opportunities for Growth and Progression
- Annual Leave up to 21 days
- Festive Leave up to 3 days
- Work From Home Leave up to 24 days (if applicable, based on the job nature)
- Birthday Leave and Voucher
- Medical and Insurance Benefit
- Dress Code : Smart Casual
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
Five (5) day work week, Monday to Friday : 9.00am to 6.00pm (With 1 Hour Break)
Interested candidates are invited to submit a comprehensive resume, stating the current and expected salary and date of availability.
We regret that only shortlisted applicants will be notified.
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